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No strategizing, no blustering, just basketball. Then one by one, the captains select their players until both teams are full. All the All-Star selections line up on the court in front of a packed house. However, what’s a good way to get fans invested? Creating the roster just minutes before the game begins. LeBron and Giannis on the same squad? KD and Steph teaming up again? It’ll be all well and good, until about an hour later when basketball fans no longer care.

However, 10 days prior, captains LeBron James and Kevin Durant will make their roster selections in the All-Star Draft. The 2022 NBA All-Star Game is set for Feb. A live, school yard draft just before tip-off We’ve been in the lab creating some fun ways the NBA All-Star Game can become inherently more interesting and, more importantly, more watchable. For context, the 2011 All-Star Game had over 9.0 million.įortunately, we here at Sportscasting are innovative thinkers. However, television ratings are decreasing, with just 5.94 million viewers in 2021. In 2020, a final target score was introduced for the fourth quarter in an effort to force teams to play hard at the end of games. West was cast aside in favor of two All-Star captains selecting their own teams. To its credit, the NBA is actively tinkering with ways to add intrigue. After all, how often would you be gifted with all of the league’s greatest players on the court at the same time? However, as time has passed, the NBA’s marquee midseason event has lost a substantial amount of its luster. Many years ago, the NBA All-Star Game was one of the must-see events of the season.